The new generation that has

grown up digital

Young people is not a problem of the current society. It´s the solution of the current society´s problems. Once you start understanding it this way, you´re closer to the crisis recovering. No matter what you do.

Good example Don, always inspiring.

Million dollar zazzle challenge.

Co-creating the next product launch with innovative prosumers.

Zazzle is a platform for quality custom products. Zazzle´s proprietary technology enables individuals, professional artists, and major brands, to create and offer billions of unique products for customers worldwide. Now this innovative company, with more than 6M unique visitors monthly, is launching the following challenge in association with MIT’s Smart Customization Group and UC Berkeley’s Center for Corporate Innovation,:

“Million Dollar Zazzle Open Innovation Challenge

Calling all innovators and entrepreneurs! Do you have the next great customizable product idea bubbling up and ready to explode on the scene of today’s revolutionary global customization market? Well, we’re ready to put a million dollars in technology, marketing, and distribution on Zazzle to work to launch the innovative concept that resonates most with our panel of industry leaders, academics, and investors as the next big thing!

That means we’ll invest in building the online design tools and 3-D product visualization, develop a marketing plan, and launch it on the Zazzle platform to a global audience of tens of millions of potential consumers! And, as an additional bonus, we’ll put you in front of the right investors, who may even finance your idea and help you turn it into a fast-growing company.

Zazzle is the world’s leading platform for quality custom products. Launched in 2005 and based in Redwood City, California, Zazzle’s vision is to redefine commerce, powered by the world’s imagination. The Million Dollar Zazzle Open Innovation Challenge is on…”

So if you have an innovative idea for a product that can be configured online, with a selling price lower than $100, capable of being made and shipped to customers in less than 5 days. This is your opportunity.

I like the way this company tries to engage customers by asking them what´s the next thing they have to produce, instead of trying to develop that strategy internally. Good move!

Wish you luck at: http://www.zazzle.com/challenge

What if…instead of defining solutions…we redefine the problems to be solved? Introducing Google Solve for <x>

Co-Creation and Open Innovation in

New Product Development

Please take a look to this when you´re trying to create a new product that engages the market. For me it´s one of the best summaries about what new product development is about these days.

Congrats to Hyve: http://www.hyve.de